My Portfolio
A selection of my work in brand development, design, and digital experiences—showing how I bring a brand’s personality and purpose to life, online and in the real world.
Goodwill Brand Refresh & Retail Experience
My role: Brand Strategy, Creative Direction & Graphic Design
Project description
Youngstown Area Goodwill wanted a fresher, more cohesive brand experience that elevated its stores while keeping its community mission front and center.
I developed the visual direction and carried it across storefront windows, interior signage, promotional graphics, and printed materials. Bright colors, clear messaging, and a consistent design system connected the shopping experience with Goodwill’s greater purpose—creating a welcoming look that celebrates both great finds and local impact.
Skills
Brand Identity Design · Brand Strategy · Graphic Design · Retail Design · Creative Direction
Ella Vatour | Brand Development & E-commerce
My role: Founder, Brand Strategist & Creative Director
I created Ella Vatour from the ground up, developing its positioning, visual identity, voice, packaging, and e-commerce website.
Built around beauty and sensory wellness, the brand pairs a distinct personality with a thoughtful customer experience. My work connects product development, photography, storytelling, email marketing, and campaign design—bringing one cohesive brand to life across every customer touchpoint.
Youngstown Area Goodwill | Website Design & Development
My role: Website Designer & Developer
I designed and built GoodwillYoungstown.org to bring shopping, donations, community programs, and the organization’s mission together in one cohesive digital experience.
My work included page layouts, navigation, and visual design, carrying the refreshed brand into the website and helping visitors find the information they need.
Youngstown Area Goodwill Fundraiser | Event Branding & Design
My role: Event Development, Graphic Design, Web Design & Social Media Production
I developed the fundraiser, created its graphics, and built the event webpage. Working with the Goodwill team, I helped coordinate participating shops, raffle gifts, and follow-up communications.
I also produced social media reels and promotional content before, during, and after the event—connecting event planning, design, and digital promotion into one cohesive experience.
Sage Goddess | Product Development, Art Direction & Marketing
My role: Product Direction & Senior Marketing Management
I created and guided products from concept through launch, managing development and design for 60 monthly launches under tight deadlines tied to upcoming events.
My responsibilities spanned product curation, manufacturing oversight, photography oversight, art direction, and marketing coordination. I also developed hundreds of scent experiences for the brand, combining hands-on formulation with creative direction.
This role required both making the work and leading its execution—keeping product development, visual presentation, and launch schedules moving together.
Rest & Restore Wellness | Brand Strategy & Digital Experience
My role: Brand Strategy, Logo Design, Copywriting & Website Development
I translated a specialized wellness offering involving lymphatic wands into clear, everyday language, helping the community understand the lymphatic system and its relationship to health and healing.
I designed the logo, built the website, and wrote all website copy, created printed materials, connecting educational messaging with a welcoming brand identity.
My work also included coordinating HIPAA requirements, setting up email automations and automated appointment scheduling, and supporting social media—bringing brand communication and client booking together into one cohesive experience.
Pitch Decks & Project Presentations
My role: Presentation Design & Story Development
I create presentations that turn complex ideas into clear, visually engaging stories. These examples include Goodwill project proposals and presentations, designed to communicate the concept, purpose, and key information in a cohesive format.
Video Content & Social Media
A selection of Reels and YouTube videos I created for events, products, and brand storytelling. Each piece connects the subject with its audience through engaging visuals, clear messaging, and a distinct brand voice.
